.png)
Ayvens
Fleet leasing · Europe
€121M synergies realised
Ayvens realises €121M in synergies post-merger through data-driven fleet and remarketing optimisation
ML models for residual value. Connected vehicle data for customer TCO dashboards. Target: €350M annual synergies.
Friction
Ayvens emerged from the merger of LeasePlan and ALD in 2023. The integration involved 440,000+ vehicles, approximately 2.8M repairs/year, siloed IT systems, and critical profit drivers that needed immediate improvement.
Breakthrough
Using ML for remarketing: advanced pricing and sales channel decisions based on market data and vehicle characteristics, while simultaneously deploying connected vehicle data to customer-facing TCO dashboards.
Impact
€121M in realised synergies by end of 2024. Target raised to €350M in annual synergies. Data-driven remarketing and fleet optimisation identified as key value drivers.
Unlock the full analysis with breakthrough, impact, what made it smart and its technical approach below!
Problem
Ayvens emerged from the LeasePlan and ALD merger with 440,000+ vehicles, 2.8M repairs/year, and siloed IT systems. Residual values are a critical profit driver and were not yet optimised for the combined entity.
What made it smart
Deploying AI on the most important profit driver first: residual values in remarketing. ML models determine optimal pricing and sales channel per vehicle based on market data and vehicle characteristics, creating direct margin impact.
Technical approach
ML models for remarketing: optimal price and sales channel determination per vehicle using market data, mileage, and vehicle characteristics. Telematics data from connected vehicles fed to customer portals for real-time TCO visibility. Cloud platforms with automated data ETL and ML pipelines.
Strategic lesson
Post-merger AI value is maximised when deployed first on the profit drivers that are most sensitive to data quality and optimisation, not on back-office efficiency.
Reflection question
Which of your organisation's profit drivers are still managed on experience and intuition? What would it take to put a model behind them instead?